Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

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Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices. And in 2018, […]

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